This privacy policy explains how we use any personal information we collect about you when you use this website.

Last Updated: August 2024

At EKI SILK, we are dedicated to delivering not just exquisite fashion but also a transparent and respectful approach to your personal data. We understand that privacy policies can often feel overwhelming, so we’ve crafted ours to be clear, concise, and easy to understand.

This Privacy Policy outlines the information we collect when you interact with us – whether you’re shopping on our website, browsing our social media pages, or subscribing to our newsletter. It details how we use your data and the choices you have to manage your personal information.

We value your trust deeply. Whether you’re exploring our latest collections, placing an order, or engaging with us through various platforms, we want you to feel secure knowing how we handle and protect your data.

WHO WE ARE

EKI SILK is committed to protecting and respecting your privacy.

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 and any other applicable data privacy and protections laws, EKI SILK is the data controller.

For the purposes of this Privacy Notice, “we”, “our” and “us” refer to EKI SILK, and “you”, “your” “user,” mean users of the Services. “Affiliates” means entities directly or indirectly controlled by or under common control with us.

Our “Services” refer to all the ways you can interact with EKI SILK, including:

  • Our website located at www.ekisilk.com 
  • Any other services we may offer that link to this Privacy Notice

ABOUT THIS PRIVACY NOTICE

This Privacy Notice governs the personal data collected through our Services, detailing what data we collect, how we use it, who we share it with, and your rights concerning our use of your personal information. It specifically applies to our UK-based customers using our online services.

Please ensure that the information you provide is accurate, complete, and up-to-date. Notify us of any changes to your personal data.

We may update this Privacy Notice from time to time. The “Last Update” date at the top will reflect any changes. For significant updates, we will make efforts to notify you via email.

WHAT PERSONAL DATA WE COLLECT AND HOW WE USE IT

At EKI SILK, we collect personal information, which means any information that may be used to identify you, such as, your name, title, phone number, dress size, email address, mailing address or how much you generally spend on EKI fashion.

We only store the information you give us when you register, or when you purchase an EKI product.

We will obtain your specific consent before sending direct marketing communications to you via email or text message. You can withdraw consent to marketing at any time by contacting us.

We may use the information you give to us to influence our broader product decisions in the future, including product designs and inventory.

What we collect:

  • Contact details (salutation, first and last name, email address)
  • Delivery and billing addresses
  • Payment card details
  • Account details (including site login information)
  • Purchase history

How we use it:

  • To process orders and ensure correct delivery
  • To manage accounts and provide access to purchase history
  • To communicate with you about your order
  • To provide customer service

Website Functionality 

What we collect:

  • Browsing data (products viewed or searched for)
  • Device information (browser type and version, operating system, platform)
  • App usage data
  • IP address
  • URL clickstream, page interaction information
  • Page response times, download errors, length of visits

How we use it:

  • To improve user experience and Site/App performance
  • To provide personalised features and product suggestions
  • To secure user accounts and prevent unauthorized access
  • To detect and prevent potential fraud
  • To understand how you navigate our website/app and improve your experience

Prize Draws and Competitions

From time to time, we host prize draws and competitions to connect with our customers and offer thrilling rewards. When you decide to join these events, we collect and use your data to handle the competition, choose winners, and enrich your experience with EKI SILK. If you enter one of our contests, we will use your information to process your entry, notify you if you win, and for related marketing purposes. By participating, you consent to this use of your data. However, you can opt out of receiving future marketing communications at any time.

What we collect:

  • Contact details
  • Entry information
  • Any additional information provided for the specific prize draw or competition

How we use it:

  • To administer and manage prize draws and competitions
  • To process and contact you about your prize draw or competition entry
  • To distribute prizes to winners
  • For marketing and promotional purposes related to the prize draw or competition
  • To comply with legal and regulatory requirements related to running promotions

Marketing

We would like to send you information about our products that may be of interest to you. If you have consented to receiving marketing information, you may opt out at a later date.

We use a third party company (Flodesk) to store the information you give us when you subscribe online or at one of our events. The information they store is your first and email address.
To read up on their privacy policy click here

We also work with Heygen to send you personalised videos. The information they store is your first name and email address.
To read up on their privacy policy click here.

We have Videoask integrated into our website which allows our audience to communicate live with us. To read up on their privacy policy, please click here

You have the right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, simply unsubscribe for any newsletter.

HOW WE SHARE YOUR PERSONAL DATA

We share the information we collect about you with various parties for different purposes, as outlined below:

  • Courier companies for purchase delivery.
  • Payment management companies to enable them to verify your credit or debit card details.
  • Analytics and search engine providers to assist us in the improvement and optimisation of our products, Sites and Services.

HOW LONG WE KEEP YOUR PERSONAL DATA

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including meeting any legal, accounting, or reporting obligations. If there is a complaint or potential litigation related to our relationship with you, we may keep your data for a longer period.

When determining how long to keep your personal data, we consider factors such as its amount, nature, sensitivity, the risk of harm from unauthorized use, the purposes for processing, and applicable legal requirements.

In some cases, we may anonymize your data for research or statistical purposes, allowing us to use it indefinitely without further notice to you.

For more details on our data retention practices, please reach out to us through the “Contact Us” section, and we will gladly provide additional information.

COOKIES

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information, please visit www.aboutcookies.org

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browsers. However, in a few cases, some of our website features may not function as a result.

WHERE WE STORE YOUR PERSONAL DATA

We may transfer, store, and process your personal data outside the UK, including to countries not deemed to provide an “adequate” level of data protection by the UK government. This includes processing by suppliers, business partners, or Affiliates in countries outside the UK. Such parties may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

YOUR PRIVACY RIGHTS

Under UK data protection law, you have several important rights regarding your personal data:

  • Access: Request a copy of your personal data and information about how we use it.
  • Correction: Ask us to correct any inaccurate data we hold about you.
  • Erasure: In certain circumstances, request that we delete your personal data.
  • Object: Object to our processing of your data, particularly for direct marketing.
  • Restrict processing: Ask us to temporarily limit how we use your data in specific situations (e.g., while we verify its accuracy).
  • Data portability: Where technically feasible, request a copy of your data in a structured, machine-readable format.
  • Withdraw consent: If we’re relying on your consent to process your data, withdraw it at any time.

You also have rights relating to automated decision-making and profiling:

  • Human intervention: Contest any automated decisions that significantly affect you and request human review. This applies to decisions made by an automated system without human involvement that affect your legal rights or other important matters. We only make such decisions, when necessary, under a contract with you, when permitted by law, or with your explicit consent. In these cases, you can challenge the decision and request an explanation.

While we aim to fulfil all requests, we may need to:

  • Verify your identity to protect your data
  • Ask for more information to process your request
  • Explain if we can’t fully comply due to legal obligations or legitimate business interests

In some cases, legal exemptions may prevent us from fulfilling your request. We’ll always explain the reasons if this happens.

CONTACT

Please contact us if you have any questions about our private policy or information we hold about you:

By email (mail@ekisilk.com)